Rational Choice in an Uncertain World: The Psychology of Judgment and Decision Making by Hastie & Dawes (2010) - Behavioral Science Book for Business Leaders, Students & Psychologists - Perfect for Decision Analysis & Cognitive Studies

An excellent review of the science on rational decision making and common irrational foibles. More detailed and academic than a pop psych book, but still very approachable for undergraduates or anyone with an interest in the field.This would not be a good choice for first exposure to rationality, behavioral economics, and decision theory all at once. If you have some exposure to one of those and would like to expand your knowledge of the field, this is the best book out there. Kahneman's Thinking, Fast and Slow got me interested. This book satisfied. Will definitely reread again and again.